Productization!

A professor of robotics at Carnegie Mellon used the word productization in an interview published by CNET News.  Talking about the results of the DARPA Grand Challenge (a robo-race across the desert) …

“It’s not just about a bright idea. There’s a lot of work to do. That business of development and productization and building an enterprise is a lot harder than creating a technology,” said William “Red” Whittaker, a professor of robotics at Carnegie Mellon University.

Productization!

I got more than 57,000 hits on Google when I searched for “productization” and that amazes me.  This barely sounds like a word.  Even Sun Microsystems – a firm that uses the word – jokes that it sounds made up.  Are techies making up words to confuse all of the regular people, or am I just out of touch with the new hipster lingo?